Answering the important question: "What can SeaLab do for me?"
As a full-service digital product design agency that's been around since 2014, we have experience with end-to-end product design — all the way from start to finish, concept to creation, doodles to implementation.
"But… what services do you actually offer as a digital product design agency?"
If you're looking for the answer to the above question, you're in the right place. We've pulled together a fully detailed list of our services and how they connect to each other. Whether you've got a very specific visual design need or are looking for something larger and more process-oriented, this list will better explain where we can help. We've tried to include and explain everything as clearly as possible — but don't hesitate to reach out if you have questions, would like help with something not on this list, or even want referrals for other shops. We've got vetted design and development partners who we'd be happy to connect you with if we aren't the agency you need.
Branding and Marketing
You may be surprised to discover that branding, user experience, and marketing are tied very closely together. Looking at the full user experience of a company or brand means looking at the big picture — including not only the digital presence for your product or service (such as a website or application) but your messaging itself, how users found you, and how customers and potential customers feel about your brand before, during, and after they come in contact with you.
As part of these projects and this process, we have experience and expertise in:
- Logo and branding design and redesign, including iconography, typography, color choices, and more
- Color theory and predictions for messaging and marketing, including moodboard creation and persona creation
- Style guide, component library, and design system creation, analysis, maintenance, and consultation
- Maintaining branding consistency across multiple platforms: fully responsive websites across mobile, tablet, and desktop; applications; email branding; presentations; printed materials; and more
Business Strategy and Goal Setting
The largest goal of user experience strategy and general product design is finding the perfect balance between what the user needs, what the business needs, and what the technological constraints are. This means we have experience not only collecting, analyzing, and understanding larger goals at the business level, but also converting this information into visualizations (such as charts and roadmaps) to help with strategizing and planning for longer-term business goals and overall strategy:
- Competitive analysis and competitive landscaping
- Marketing research tactics including formative and summative marketing research, web analytics analysis, surveys and questionnaires creation and analysis, literature review, and demographics creation and analysis
- Experience mapping and event mapping (as-is and desired)
- Use case creation and maintenance to track ongoing goals and keep sprints focused and dedicated
- Storyboarding and "blue sky" concept creation — what is our target experience and how do we define success?
User Research and Usability Testing
To define the success of any project and improve on what exists today, researching and defining where things stand currently is a must. This includes lots of different components — not just data collection methods for qualitative and quantitative research, but also analyzing and conceptualizing this data in an easily digestible format to help provide guidance and direction for the product going forward:
- Quantitative research (answering quantifiable questions that can be charted and documented and measured)
- Qualitative research (more exploratory in nature — used to gain an understanding of underlying questions, opinions, and motivations)
- User testing tactics such as persona creation and analysis, web analytics analysis, surveys and questionnaires, A/B testing, interviews, and observational research
- Clear research documentation
- Creating user flow diagrams
Low-Fidelity Iterative Design Creation
Once success has been defined and research collected, a typical digital product design project will then involve a low-fidelity iterative creation cycle. This means focusing on visualization for understanding using speed rather than polish. Deliverables in this step differ from project to project but can be anything from doodles, sketches, virtual wireframes, or collages to get the point across visually and test understanding before spending time fine-tuning:
- Rapid iteration and rapid prototyping and user testing with low-fidelity designs
- Responsive design: graceful degradation and progressive enhancement across all screen sizes
- Storyboarding (communicating goal interactions and reactions at specific touchpoints through visual storytelling)
- Sketching user interface flows, logos, information architecture, and more
- Wireframing user interfaces and use case flows (black and white or our iconic blueprint style)
- Fully responsive system creation from mobile to desktop and respective grids and breakpoints
- Understanding and conceptualizing information architecture
High-Fidelity Design Creation and Prototyping
Low-fidelity designs are a form of formative research — rapidly iterating and continuing to test based on current understanding. The goal of the low-fidelity is to rapidly find a solution so we can arrive at the final stages of high-fidelity design, where we polish our creations and spend time on the details with confidence:
- Style guide creation and management
- Component library creation and management
- Design system creation and management
- Custom created illustrations, logos, hand-lettering, and icons
- Finalized user interface(s) and flows in static and interactive formats
Ongoing Support and Quality Assurance
Great design doesn't end at handoff. SeaLab offers ongoing support and QA services to make sure what gets built matches what gets designed — and continues to evolve based on real user feedback:
- Implementation review and QA throughout development
- Design system maintenance and expansion as the product grows
- Regular check-ins and iterative improvements post-launch
- User research and testing on live products to inform the next phase of work
Ready to dive in? Let's talk about your project.