AI features can be incredibly powerful — and incredibly easy to make confusing. With FOMO.AI, we focused on improving usability and embedding AI more naturally into the experience.
Overview
FOMO.AI is an AI-powered SEO marketing platform built to help brands grow their organic presence. The product had strong underlying technology, but the user experience needed work — AI features that could be powerful were buried, confusing, or felt disconnected from the rest of the product.
SeaLab was brought in to improve usability across core flows and make AI feel like a natural, trustworthy part of the experience — not an add-on.
The Challenge
AI-powered products face a specific UX problem: when AI does something, users often don't understand why. That erodes trust. And when trust erodes, users either ignore the feature or leave the product entirely.
FOMO.AI had real AI capability. The challenge was designing around it in a way that made users feel in control, informed, and confident — not mystified.
Our Approach
Mapping the existing experience. Before designing anything new, we mapped every flow where AI was involved. Where did users encounter AI outputs? Where did they get confused? Where did they drop off? This gave us a clear picture of where the experience was breaking down and why.
Applying the C.L.E.A.R. framework. SeaLab's proprietary framework for AI UX — Control, Learnability, Explainability, Accountability, and Responsiveness — guided every design decision. Users needed to feel like they could guide and correct the AI, understand why it gave them specific outputs, and trust that the system would adapt to their feedback over time.
Redesigning AI touchpoints. We redesigned the core flows where AI was most present — brand analysis, content recommendations, and SEO opportunity surfacing. Each touchpoint was rebuilt to show users what the AI was doing, why, and what they could do next. Confidence signals, inline explanations, and clear correction paths replaced the black-box experience.
Simplifying the information architecture. Beyond the AI-specific work, we identified several structural issues in the navigation and dashboard layout that were adding cognitive load. We simplified the IA to reduce the number of decisions users had to make before getting to value.
Results
The redesigned experience made FOMO.AI's AI features feel approachable and trustworthy — something users could actually learn and rely on, rather than avoid. Key improvements included clearer AI output explanations, better onboarding flows that set expectations upfront, and a dashboard structure that surfaced the most important information without overwhelming users.
"AI features should feel like a smart colleague, not a mysterious oracle. That was the design principle we kept coming back to throughout this project."
— SeaLab Design Team
Building an AI-powered product? Let's talk about making it human-centered.