iOffice
Reduced barrier of entry by 66% using
data-driven design
Long-term return client iOffice Corp (now Eptura) approached SeaLab to
help optimize, modernize, and unify their OpenSpace mobile application
and their OpenSpace Desktop application into a new customer-facing
mobile application called Hummingbird.
Optimized & improved the user experience based on customer and stakeholder feedback.
We gathered user data and the solutions quickly followed. After the
initial project discussion with the iOffice Stakeholders, customers, &
our design team, it was clear that addressing consistency across
platforms was priority.
We sought to build a cohesive system by distilling the features and
elements down into bitesize components. We then played with these
components and how they would look as an admin viewed them, a
non-admin, and then how each of these would be viewed on different
screen sizes.
Established familiarity between platforms through the creation of a cohesive design system.
Created an intuitive and neutral interface that Is easy to understand and navigate.
We designed an adoptable white label system that is instinctive for a
wide variety of users across multiple countries, languages, devices,
and company sizes, allowing 3rd party companies to implement their own
branding and imagery without worrying about the effect on usability.
Reduced the barrier of entry for daily users by 66%.
The previous mobile application required a minimum of 6 steps to
reserve a room, a process many of our users go through multiple
times a day. The new experience required as few as 2 taps for quick
meetings (or up to many more as users desire to fill out additional
filters and added requirements) - accomplishing this goal.
Great tool. Easy to use. I appreciated the quick ability to reserve a space and find people to meet with.
iOFFICE Hummingbird User