Treehouse
Home improvement for the 21st Century
SeaLab worked alongside TreeHouse, a home improvement company based in
Austin, TX known for “thoughtful, sustainable, and healthy homes” to
expand and simplify a robust and easy-to-use consultant/customer
application for home improvement projects.

Problem 1
How will SeaLab optimize and streamline both the customer and
consultant experience of the Design Projects section while
integrating the updates Treehouse invested in the Performance
Projects section made the previous year?
Problem 2
How will SeaLab reduce the touchpoints for communication & file
sharing between consultants and customers and unlock the full
potential of both a company-facing and client facing dashboard
application?

Integrated established tools with new features for a streamlined experience.
We changed the flow of the project creation and unified “Design
Projects” and “Performance Projects” to be under one single dropdown
menu - customers found they were more easily able to begin the project
process with TreeHouse consultants without needing to call for help.
Reduced clutter, no more files spread across platforms.
We added file sharing and third party integrations so that
discussions, photo exchanges, and brainstorming happen within the
app - reducing the touch points for communication & information
exchange between TreeHouse consultants and customers to unlock the
full potential of both a company-facing and client-ready dashboard
application.

Provided features that are instinctive and easy to use.
We optimized the TreeHouse consultant tablet interface for touch -
adding large buttons, intuitive navigation, no hidden hover
functionality, and other user-friendly features.

Maintained established brand guidelines while creating solutions that evolve with the product.
We designed with TreeHouse's future goals in mind - creating a
system with the most flexibility, allowing the team and software to
evolve together rather than needing to rebuild for different
features and audiences in the future.

SeaLab felt like an extension of our team. They took the time to understand our users, clarified complex flows, and brought our ideas to life with clarity and care. We couldn't be happier

Graeme Waitzki
Vice President of Operations, TreeHouse