Beneath the Surface
Thoughts on design, product, and the craft behind great experiences.
News
Cal's Evolution: The Story Behind SeaLab's Mascot Logo
Born as a doodle in 2014, Cal the squid has grown up alongside SeaLab — changing styles and charting new adventures while keeping the same curious spirit.
Cal's Evolution: The Story Behind SeaLab's Mascot Logo
Born as a doodle in 2014, Cal the squid has grown up alongside SeaLab — changing styles and charting new adventures while keeping the same curious spirit.
Connecting Global Teams on a Common Design Language: The Eptura Case Study
How SeaLab helped Eptura unify a multi-product suite under one scalable design system — creating shared patterns and reusable components built to grow with the team.
Designing for AI the Human Way
AI is reshaping digital products fast. SeaLab's take on keeping humans at the center of AI-powered experiences — and why it matters more than ever.
Prompt Engineering Conversational AI Agents for Human Interaction
How SeaLab approached conversational AI UX — designing prompts, flows, and interfaces that make AI agents feel natural, trustworthy, and genuinely useful.
Creating at Warp Speed: Systematizing Startup Design Systems
How SeaLab built a scalable design system for an AI-powered CPG startup — shipping 100+ designs across 14 user flows without sacrificing long-term design health.
From Confusion To Clarity: Fewer steps, more conversions, faster onboarding
How SeaLab improved FOMO.AI's usability and embedded AI more naturally — so the product feels like a smart assistant, not a confusing black box.
AI Everywhere and Clarity in the Haystack: SeaLab Steps Up to the Plate
AI tools are multiplying fast. SeaLab's take on how design teams can cut through the noise and use AI to do better work — not just faster work.
Redesign Fast, Ship Faster: SeaLab's Year With a Large eLearning Platform
A small SeaLab team, a massive eLearning platform pivot, and UX design work that helped learners boost their income by an average of $8,500.
The Rise of Figma AI: Highlights From Config 2024
SeaLab attended Config 2024 in San Francisco. Here's what stood out — from Figma's AI announcements to the bigger conversations happening across the design community.
Bringing the Magic to TopDecked: A UX Case Study
How SeaLab used data-driven design to evolve TopDecked's Magic: The Gathering platform, boosting user retention and conversion rates by 30%.
SeaLab Partners With Evertreen.
SeaLab has partnered with Evertreen in 2023 to continue our green initiative — planting trees around the world to give back as a team.
Kasasa Loans and Mortgages: A UX Case Study
How SeaLab helped Austin fin-tech company Kasasa create an award-winning loan and mortgage experience using data-driven design.
A Reminder: The Design Tool Does Not Make the Designer
With AI tools multiplying and Figma adding new capabilities every month, it's worth saying clearly: tools don't make designers great. Thinking does.
SeaLab LLC Recognized by Clutch as a Top 2022 UX/UI Design Company
SeaLab LLC has been featured as a Clutch Leader in 2022 — named one of the top UX/UI design agencies in Texas.
SeaLab Gets Certified.
SeaLab is now a Clutch Certified Women Business — a milestone we're proud to share and a symbol of what we are as entrepreneurs.
New Decade. New Thinking. New SeaLab.
From Itty Bitty Creative Studio to Digital Product Design Services Agency — the now 5-year-old SeaLab story.
Complete Any Project With the UX Design Process
SeaLab's simplified, adaptable version of the UX design process — built for digital products but applicable to any challenge in work or life.
TreeHouse: A UX Case Study
How SeaLab helped TreeHouse build a touch-friendly consultant tablet app and unified customer dashboard — simplifying home improvement projects end to end.
Vizion.ai: A UX Case Study
How SeaLab helped create an approachable enterprise identity and UI for Vizion.ai — designed, built, and launched at VMworld under a tight deadline.
iOFFICE Hummingbird: A UX Case Study
How SeaLab helped iOFFICE simplify and unify their facilities management app across platforms — cutting the steps needed to reserve a room by 66%.
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