Beneath the Surface
UX case studies, design system deep dives, and product strategy insights from SeaLab's team.
Insights
SaaS UX Best Practices That Actually Reduce Churn
Six SaaS UX best practices product leaders use to stop churn before it starts, covering onboarding, empty states, dashboard hierarchy, and settings architecture.
SaaS UX Best Practices That Actually Reduce Churn
Six SaaS UX best practices product leaders use to stop churn before it starts, covering onboarding, empty states, dashboard hierarchy, and settings architecture.
What a UX Audit Actually Looks Like (With Examples)
A professional UX audit goes beyond screenshots and opinions. Here's exactly what a credible audit delivers and how to vet any vendor before you sign.
Cal's Evolution: The Story Behind SeaLab's Mascot Logo
Born as a doodle in 2014, Cal the squid has grown up alongside SeaLab — changing styles and charting new adventures while keeping the same curious spirit.
Eptura Enterprise Design System: Unifying 10+ Products
How SeaLab scaled Eptura's Evo design system across 10+ enterprise web and mobile apps, building shared components and patterns for a global worktech platform.
Human-Centered AI UX Design: SeaLab's Framework
SeaLab's approach to human-centered AI UX design: value-sensitive patterns, practical agent frameworks, and a minimum-viable toolkit for AI product teams.
Prompt Engineering Conversational AI Agents for Human Interaction
How SeaLab approached conversational AI UX — designing prompts, flows, and interfaces that make AI agents feel natural, trustworthy, and genuinely useful.
Startup Design System Build: 100+ Screens in One Year
How SeaLab built a scalable MVP design system for AI-powered CPG startup ConnectAI/Goods, shipping 100+ dev-ready screens across 14 user flows in one year.
SaaS Dashboard UX Redesign: FOMO.ai Case Study
SeaLab redesigned FOMO.ai's SaaS dashboard UX to cut task time by 60%, streamline keyword workflows, and make AI feel intuitive for content marketing teams.
AI Everywhere and Clarity in the Haystack: SeaLab Steps Up to the Plate
AI tools are multiplying fast. SeaLab's take on how design teams can cut through the noise and use AI to do better work — not just faster work.
Embedded UX Design for a Global eLearning Platform
How SeaLab's embedded design team rebuilt a global eLearning platform's UX and design system, with outcomes that helped graduates earn $8,500 more per year.
The Rise of Figma AI: Highlights From Config 2024
SeaLab attended Config 2024 in San Francisco. Here's what stood out — from Figma's AI announcements to the bigger conversations happening across the design community.
TopDecked Mobile UX Redesign: 1M Downloads | SeaLab
How SeaLab redesigned TopDecked's mobile UX and design system, driving 30% higher retention and helping the MTG app reach nearly 1 million downloads.
SeaLab Partners With Evertreen.
SeaLab has partnered with Evertreen in 2023 to continue our green initiative — planting trees around the world to give back as a team.
Kasasa Fintech UX Research: Award-Winning Loan Design
How SeaLab's UX research and data-driven design helped Kasasa build an award-winning fintech loan experience, winning Best Consumer Lending Platform in 2019.
A Reminder: The Design Tool Does Not Make the Designer
With AI tools multiplying and Figma adding new capabilities every month, it's worth saying clearly: tools don't make designers great. Thinking does.
SeaLab LLC Recognized by Clutch as a Top 2022 UX/UI Design Company
SeaLab LLC has been featured as a Clutch Leader in 2022 — named one of the top UX/UI design agencies in Texas.
SeaLab Gets Certified.
SeaLab is now a Clutch Certified Women Business — a milestone we're proud to share and a symbol of what we are as entrepreneurs.
New Decade. New Thinking. New SeaLab.
From Itty Bitty Creative Studio to Digital Product Design Services Agency — the now 5-year-old SeaLab story.
Complete Any Project With the UX Design Process
SeaLab's simplified, adaptable version of the UX design process — built for digital products but applicable to any challenge in work or life.
TreeHouse: A UX Case Study
How SeaLab helped TreeHouse build a touch-friendly consultant tablet app and unified customer dashboard — simplifying home improvement projects end to end.
Vizion.ai: A UX Case Study
How SeaLab helped create an approachable enterprise identity and UI for Vizion.ai — designed, built, and launched at VMworld under a tight deadline.
iOFFICE Hummingbird: A UX Case Study
How SeaLab helped iOFFICE simplify and unify their facilities management app across platforms — cutting the steps needed to reserve a room by 66%.
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