Beneath the Surface
UX case studies, design system deep dives, and product strategy insights from SeaLab's team.
News
Cal's Evolution: The Story Behind SeaLab's Mascot Logo
Born as a doodle in 2014, Cal the squid has grown up alongside SeaLab — changing styles and charting new adventures while keeping the same curious spirit.
Cal's Evolution: The Story Behind SeaLab's Mascot Logo
Born as a doodle in 2014, Cal the squid has grown up alongside SeaLab — changing styles and charting new adventures while keeping the same curious spirit.
Eptura Enterprise Design System: Unifying 10+ Products
How SeaLab scaled Eptura's Evo design system across 10+ enterprise web and mobile apps, building shared components and patterns for a global worktech platform.
Human-Centered AI UX Design: SeaLab's Framework
SeaLab's approach to human-centered AI UX design: value-sensitive patterns, practical agent frameworks, and a minimum-viable toolkit for AI product teams.
Prompt Engineering Conversational AI Agents for Human Interaction
How SeaLab approached conversational AI UX — designing prompts, flows, and interfaces that make AI agents feel natural, trustworthy, and genuinely useful.
Startup Design System Build: 100+ Screens in One Year
How SeaLab built a scalable MVP design system for AI-powered CPG startup ConnectAI/Goods, shipping 100+ dev-ready screens across 14 user flows in one year.
SaaS Dashboard UX Redesign: FOMO.ai Case Study
SeaLab redesigned FOMO.ai's SaaS dashboard UX to cut task time by 60%, streamline keyword workflows, and make AI feel intuitive for content marketing teams.
AI Everywhere and Clarity in the Haystack: SeaLab Steps Up to the Plate
AI tools are multiplying fast. SeaLab's take on how design teams can cut through the noise and use AI to do better work — not just faster work.
Embedded UX Design for a Global eLearning Platform
How SeaLab's embedded design team rebuilt a global eLearning platform's UX and design system, with outcomes that helped graduates earn $8,500 more per year.
The Rise of Figma AI: Highlights From Config 2024
SeaLab attended Config 2024 in San Francisco. Here's what stood out — from Figma's AI announcements to the bigger conversations happening across the design community.
TopDecked Mobile UX Redesign: 1M Downloads | SeaLab
How SeaLab redesigned TopDecked's mobile UX and design system, driving 30% higher retention and helping the MTG app reach nearly 1 million downloads.
SeaLab Partners With Evertreen.
SeaLab has partnered with Evertreen in 2023 to continue our green initiative — planting trees around the world to give back as a team.
Kasasa Fintech UX Research: Award-Winning Loan Design
How SeaLab's UX research and data-driven design helped Kasasa build an award-winning fintech loan experience, winning Best Consumer Lending Platform in 2019.
A Reminder: The Design Tool Does Not Make the Designer
With AI tools multiplying and Figma adding new capabilities every month, it's worth saying clearly: tools don't make designers great. Thinking does.
SeaLab LLC Recognized by Clutch as a Top 2022 UX/UI Design Company
SeaLab LLC has been featured as a Clutch Leader in 2022 — named one of the top UX/UI design agencies in Texas.
SeaLab Gets Certified.
SeaLab is now a Clutch Certified Women Business — a milestone we're proud to share and a symbol of what we are as entrepreneurs.
New Decade. New Thinking. New SeaLab.
From Itty Bitty Creative Studio to Digital Product Design Services Agency — the now 5-year-old SeaLab story.
Complete Any Project With the UX Design Process
SeaLab's simplified, adaptable version of the UX design process — built for digital products but applicable to any challenge in work or life.
TreeHouse: A UX Case Study
How SeaLab helped TreeHouse build a touch-friendly consultant tablet app and unified customer dashboard — simplifying home improvement projects end to end.
Vizion.ai: A UX Case Study
How SeaLab helped create an approachable enterprise identity and UI for Vizion.ai — designed, built, and launched at VMworld under a tight deadline.
iOFFICE Hummingbird: A UX Case Study
How SeaLab helped iOFFICE simplify and unify their facilities management app across platforms — cutting the steps needed to reserve a room by 66%.
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